An educational hub for geospatial professionals made up of the four key Elaine Ball Ltd. ventures

The Not-So-Secret Secret To Geospatial Business Success

The geospatial landscape is populated with masters of the technical craft; experts in the art of surveying, specialists in the technology required. But many of them are losing money, missing opportunities and sacrificing their future success due to lack of time, resource, capacity and skills in another highly skilled function of the successful geospatial business; marketing and sales strategy.

And if they do achieve the longevity they seek, who will fill their muddy boots in years to come? A global shortage of new blood in the field of surveying poses the question; how do we get fresh, young, inspired minds into the hard hats of tomorrow?

Enter The Academy – the central home for all the training and guidance that’s levelling up the geospatial industry as a whole – from the current pros to the next generation of surveyors.

Who is Elaine Ball?

Elaine Ball, our CEO started her career in marketing in 1998 at Measurement Devices Ltd (MDL), working for her dad, before stepping up as Managing Director in 2007/08, leading the global reseller network, managing surveyor sales teams and running five international offices.

She spent over 12 years immersed in rugged laser measurement tools, built for harsh, dirty, high-risk environments. From underground mines to remote areas, Elaine learned to sell complex tech to people who don’t have time for fluff — just reliable solutions that work.

That’s where she developed her straight-talking, real-world approach to geospatial sales and marketing. And it’s what she brings to every project she touches.

It gave Elaine a front-row seat to the quirks and complexities of the geospatial industry from both the sales and client side. And what stood out? A total lack of marketing support tailored for this sector.

Elaine couldn’t hire anyone who really understood how to market surveying or geospatial businesses. So, she created the blueprint herself.

Elaine says;

“Whether you’re a one-man band, a growing team or a manufacturer, I can help you:

– Grow your geospatial business
– Attract better clients and leads
– Build marketing systems that don’t rely on guesswork
– Speak the language your buyers respond to

All with a no-nonsense, practical approach,  because I know you’d rather be on site than writing blogs. Most surveyors didn’t get into this business to become marketers. They want to be outside, not stuck trying to figure out how to write a LinkedIn post or build a lead funnel.

I get it. I’ve been there.”

Want to pick her brains as to which Academy option would best serve your business?

BOOK A CALL

The Academy Training Courses

For people who want the blueprint… 

We deliver business, sales and marketing training through our dedicated learning platform, with self-study online resources for businesses who want to learn our tried and tested strategies.

Need to understand how our Training Courses could benefit YOU? Select the avatar profile that most aligns with your current role. Or, read on for a top level overview.

Owner – Survey Company

Operations/Administrator – Survey Company

Director – Equipment Reseller

Marketing Manager – Equipment Reseller

Owner/Surveyor – Sole Trader

The Academy Training Courses are our proven solution.

They offer you a step-by-step system to help you:

• Train your team in aligned sales and marketing strategies specifically tailored for survey businesses.
• Streamline your operations, allowing you to focus on the bigger picture rather than worrying about where the next job or sale is coming from.
• Boost your sales pipeline with a proven methodology that works in today’s digital landscape.

The Academy houses all our industry-specific curriculum including GMA (Marketing), GSA (Sales), Buyer Personas and Bonus Materials (LinkedIn, Sales by Paul Reilly and SEO by Tim Kitchen) in a self-study video-based learning environment. All of the learning is contextualised for geospatial businesses, because we get it!

We’re geospatial to the core. With 30+ years of experience in the measurement field, Elaine Ball and her powerhouse team understand the challenges you face, the tools you use, and the goals you’re striving for. This isn’t generic advice – it’s practical, industry-specific expertise from people who get you.

This isn’t just about learning – it’s about transforming.

Our training course content is constantly evolving as we add new content – and you can have access to it all!

Watch here for more info >>

Sign up to get access to an awesome case study video that brings The Academy training courses to life; real life, real results.

Got some questions?

Let’s talk it through!