What do people really think about geospatial marketing? Let’s find out! (Updated 27th March 2021) But more importantly, why do they care about it? It’s a total no-brainer for me. I totally live and breath marketing and geospatial (and totally unrelatedly, horses). But with a Dad whose passion is geospatial and innovation, you […]
A Life as a Geospatial Marketer Another crazy week in the Elaine Ball Camp! The Get Kids into Survey Campaign has taken off and its been great to see how humble the Survey Community has been. I love this Industry and together we can show the world how exciting it is! I […]
9 Copywriting Tips that Really Work in the Geospatial Sector Take a look at this paragraph for a moment: “We empower corporations to future-proof their construction investments by leveraging site-specific seismic motion best practices that deliver tremendous value and continually delight our clients. By moving the needle on core competencies like nonlinear and […]
Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors How often do you use Google on an average day? If you’re anything like me, you probably use Google Search at least a dozen times a day – it’s my default for checking or researching everything from […]
I have a shameful secret. I’m almost too scared to confess it. But we’re friends, right? I can trust you…? I have – whisper it – nearly 800 unread emails in my inbox. I know, it’s terrible. I seriously need to de-clutter. But how did it get to this? Well, part of the problem is […]
Imagine you walk into the exhibition at GEO Business 2017 this May and you see two stands in front of you advertising aerial photography and photogrammetry services. GEO Business 2017 As it happens, these are exactly the services your company needs at the moment. And on the face of it, they seem to be […]
Who do you listen to in the geospatial universe? And more importantly, WHY do you listen to them? Perhaps you get your industry news and insights from people like Anusuya Datta, Executive Editor of Geospatial World? After all, she’s an expert with years of experience writing about the sector, so she must know her […]
Okay, I know this sounds crazy, but… (Wait for it…) Sometimes, just having a very limited marketing budget to work with can actually be a godsend. No really, I’m serious! I know what you’re thinking: But Elaine, this is your profession! Aren’t you supposed to be persuading me to hand over as much money as […]
Before we get started, I’d like to tell you a little story. Way back in 1955, when TVs were just starting to gain a little bit of popularity in the UK, a smart young advertising executive called Brian Palmer had a brave idea. He wanted to specialise in a new type of advertising: television […]
“I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]
We talk a lot about the “buying process” or the “buyer’s journey” in Geospatial. You know, the specific set of steps that your customer takes to get from total stranger to happy customer. The “touchpoints” they make with your brand. How your selling strategy intersects with their buying cycles and blah blah blah. Or, […]
Want to Know If Social Media Really Works for the Geospatial Sector? Read This Can social media marketing genuinely get results for businesses serving the geospatial sector? Well, the short answer is yes. In the next ten minutes, I’m going to show you why. Back in February, we got […]