Marketing tips from the farm! 11th February Icy Sheep Land (the Yorkshire Dales, England) Welcome to the 9th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses or sheep! A big hello to Fatima, Arno and […]
Balancing your Geospatial Life 28th January Snowy Sheep Land (the Yorkshire Dales, England) Welcome to the 8th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses! A big hello to Petra, Stella and Caio. Welcome to […]
Getting past the pandemic 14th January 2021 Sheep Land (the Yorkshire Dales, England) Welcome to the 7th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Lauren and Balaraman. Welcome to my world. […]
31st December 2020 Sheep Land (the Yorkshire Dales, England) Welcome to the 6th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Danila and John. I appreciate you! If this email was […]
Elly Ball, Elaine Ball and Emily Monsen at Content Marketing World 2019 Hi Friend, Happy holidays to all and a very merry Christmas to those who follow Santa Claus! I hope you’ve all written your Dear Santa letters and put them up the chimney (if you have one!). We closed the doors for registering for […]
3rd December 2020 Sheep Dog Land (the Yorkshire Dales, England) Welcome to the 4th issue of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! If this email was forwarded to you but you’d like your own in future, just sign […]
Hello everyone, It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference. As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG […]
A Life as a Geospatial Marketer These videos are not edited – its just a diary…. so warts and all! Especially today.. Got my butt down to Geodata in London on Thursday 30th November to mingle with the Geospatial Industry. What a nice wee conference. Loved Martyn’s (from KOREC) presentation “What Next for the […]
Remember that time one of your clients bought a complete LiDAR remote sensing system on the spur of the moment? That’s right, they didn’t. BECAUSE NO ONE DOES THAT. Here in the geo-space, people think pretty damn carefully about the technology they’re going to invest in. It takes time to make a decision. A sales […]
When I say “killer marketing campaign” what do you think of? Billboards? Magazine spreads? Halftime ads at the Superbowl? If so, stop right there, because the only thing marketing like this will kill is your budget. Believe me, a really awesome marketing campaign is no longer about splashing as much cash as you […]
A Life as a Geospatial Marketer Another crazy week in the Elaine Ball Camp! The Get Kids into Survey Campaign has taken off and its been great to see how humble the Survey Community has been. I love this Industry and together we can show the world how exciting it is! I […]
What company isn’t looking to turn a profit? Yep, no doubt about it; these days the geospatial industry is a hot-mess of companies all searching for the holy grail…real life paying customers. But so many people don’t invest in one crucial revenue source: the humble website. Yes you know who you are!! Sure, you can […]