This is Part 4 – How do I convert visitors to sales leads? A step by step approach to converting visitors to money! Part 1 – How do I get more sales leads from my website Part 2 – How does Social Media work in getting sales leads? Part 3 – What is content […]
This is Part 2 of Lead Generation | how does social media work in getting sales leads? Click here for part 1 – How do I get more sales leads from my website? Ok dudes and dudets, you can’t just launch your website and hope people will find you! You can’t just rely on […]
Part 1 How do I get more sales leads from my website? How to generate more visitors, which should lead to sales leads…… Ok Geospatial Marketers, let’s take a step back! First things first, what are you currently doing that brings in sales leads now (that works?) and what doesn’t work for you? […]
Need advice on your Geospatial Marketing? Want to discuss some of your issues or how to do something specific? Just need to review what you are doing in your Marketing? EBTM’s latest package is focused to ‘get you going’ and give you support without any commitment of retainers. If you have people in house but need some […]
Can you imagine shouting about something controversial in the Survey Community to get the attention of your target audience? Rachel Barnes, editor of Marketing talks about “Is fear of offending stifling your creativity?” Click here to read her article. So, the question is, could you use this technique to get your name out there? […]
LinkedIn Home Page – Geospatial (Part 1) and LinkedIn Profile Page (Part 2) I get asked all the time about quick and easy tips on using all types of Social Media Tools for the Geospatial Industry Globally. So, I’m putting ‘sound-to-video’ and creating through Camtasia (My fabo new application! Whoop!) a series of clips dedicated […]
Are Resellers key for your business? Part of our remit with a lot of our clients is to help them expand their business globally and for a lot of them, the best route to do this is via resellers and partners. Over the next month or so we will release a few blogs that will […]
Shooting Videos Organisation is key Sitting in Craiglash quarry, in the highlands of Scotland in a pimped up high viz van watching our video crew setting up for a shoot is somewhat inspiring. The weather, can you believe it, is actually sunny with virtually no wind! Perfect weather to showcase the new mobile mapping system […]
Gold Nugget Series 2015 #002 – Measuring return on your marketing spend! Measuring return on your marketing spend! Listen to this blog via sound cloud here I hear this over and over and over again. “Elaine, how can we measure the money we spend on marketing?, the return on investment? ROI. Marketing is a cost!” […]
Gold Nugget Series 2015 #001 – Getting your marketing started in 2015 for Geospatial Companies LISTEN to this blog via Sound Cloud here 1. Dig out the ‘where we are going document’ if you have one. You need to know what direction you are traveling in! Why? So you don’t waste valuable resource and money, […]
How to measure which publication is getting YOU noticed! Creating a Geospatial knowledge Hub. Opening and retuning from Intergeo 2014 Just returned from Intergeo 2014, what a great show! Some very interesting things going on esp the new RiCopter from Riegl. What was interesting compared to a couple of years ago is everyone and their […]
How do I develop strategy? Where do I start? Have you been wondering ‘where’ to start with strategy development? Need to realign your business or just get ‘things’ moving? Your strategy depends on ‘what you and/ or your board want for the business’. Ask yourself the following: What do I want […]