Our customers know us as one thing; our competition think we are competition but we are not and we think we are going down this path but we aren’t…. Try this: Start internally. Ask your people (in all departments) what they think the benefits of your products are. What do they think your customers thinks […]
Getting the basics right! This seems to be quite a hot topic for many technical B2B organisations. Getting the basics right! Techy people, like yourselves love technology. Seeing a vision for the beloved product is wonderful. However… the hardest thing for technical boffins is getting it out into the marketplace. Here are some basic tips […]