Okay, I know this sounds crazy, but… (Wait for it…) Sometimes, just having a very limited marketing budget to work with can actually be a godsend. No really, I’m serious! I know what you’re thinking: But Elaine, this is your profession! Aren’t you supposed to be persuading me to hand over as much money as […]
“I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]
We talk a lot about the “buying process” or the “buyer’s journey” in Geospatial. You know, the specific set of steps that your customer takes to get from total stranger to happy customer. The “touchpoints” they make with your brand. How your selling strategy intersects with their buying cycles and blah blah blah. Or, […]
Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]
Today, Elaine shows you some examples on how to develop sales leads and highlights how some companies are doing it right! Continuing from the previous video and how market segments are important to help focus your content. Get your content right and it will attract more people. People with that particular problem. The more focused […]
Part 1 How do I get more sales leads from my website? How to generate more visitors, which should lead to sales leads…… Ok Geospatial Marketers, let’s take a step back! First things first, what are you currently doing that brings in sales leads now (that works?) and what doesn’t work for you? […]
Who’s doing what at Geobusiness 2016? Attending Geobusiness 2016? Want to see what everyone is doing on Twitter? The latest information? Follow the exhibitors by following the icon below “I love to see how everyone is getting on, latest news etc… I really hate having to find people or missing some important information. So […]
Need advice on your Geospatial Marketing? Want to discuss some of your issues or how to do something specific? Just need to review what you are doing in your Marketing? EBTM’s latest package is focused to ‘get you going’ and give you support without any commitment of retainers. If you have people in house but need some […]
Fly high with a UAV? Should I invest in a UAV? At University I learnt about ‘Porters 5 Forces’, we have all been there and bought the management t-shirt! Blah blah blah My eyes glaze over! However…….. reading Valerie King’s latest news piece on UAVs in geodatapoint (February 2016) the subject is […]
Can you imagine shouting about something controversial in the Survey Community to get the attention of your target audience? Rachel Barnes, editor of Marketing talks about “Is fear of offending stifling your creativity?” Click here to read her article. So, the question is, could you use this technique to get your name out there? […]
Contract award announcement Elaine Ball Technical Marketing Ltd (EBTM) has announced that they have been awarded a contract to deliver business and marketing services by Langver Engineering, a global designer and manufacturer of curtain tensioners. Langver Engineering sells a wide range of curtain tensioners to all major coachbuilders in the UK, as well as […]
Why Industrial Marketers must put some spice into their content! Ok Doug Kessler, I’m doing this for you! And I’ve stolen your fun ideas! 😉 What do turtles, a bunch of B2B marketers and mojo’s have in common? A conference all about serving the customer and it is not just any customer, it […]