Welcome to 2024, a year of uncomplicated elegance and pure delight. My word this year: “Simplicity” As we step into 2024, the mantra ‘Embracing Simplicity’ isn’t just a quaint notion; it’s a vital strategy for marketers everywhere who work for geospatial-based businesses. In a world brimming with complexity and constant change, we often find ourselves […]
In a crowded market with many offers and competitors, we tend to hear a lot of: “Your price is too high,” “I have other offers with a better price,” and so on. But what if I told you that price is NOT a determining factor within a sales process, and it is usually a complaint […]
✅ Focus on a niche (a segment of the market). For example don’t just say we do “laser scanning” or “boundary surveys”, focus on the specific areas like “Engineering firms who outsource Surveying” or “River Surveyors” like Storm Geomatics Limited who specialise on a particular segment of the surveying market. The more focused you are, […]
Even I Elaine Ball was skeptical about hiring a consultant! “Anyone who promises to change your Geospatial business by taking your hard earned dosh is worthy of close attention, even if I say so myself” Elaine Ball I’m naturally open minded to most things but the older I get the more skeptical I become!?! Is […]
Hey Friend, This morning I headed to the farm to feed my wooly beasts (if you’re new here…I promise you’ve not signed up to the wrong newsletter. Stick with me). When I’m not supporting surveyors and geospatial experts in marketing, I’m basically running Noah’s Ark (‘Ball’s Ark’ doesn’t quite have the same right to it, […]
If an Innovator, Disrupter, Landman and Under-Dog walked into a bar… what would you get? Well, Geospatialers, you’d get some of the most exciting and forward-thinking surveyors & businesses in the online space right now! ⬇️ Take a look at 4 businesses we LOVE to follow… The Innovator Microdrones (@microdrones_uas) are a BIG company […]
Marketing tips from the farm! 11th February Icy Sheep Land (the Yorkshire Dales, England) Welcome to the 9th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses or sheep! A big hello to Fatima, Arno and […]
Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]
19th November 2020 Sheep Land (the Yorkshire Dales, England) Welcome to the third edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Mark, William, Bert and Steven. THANK YOU for being here. […]
How to build a Geospatial Brand that gets you leads – welcome to the onboarding review! Brand Awareness for Surveyors Part 1 (Module 2) Hello Surveyors and Geospatialers. Thank you for clicking through from Instagram – I’m pleased you are here! If you found us via the website; “well hello there, I’m pleased you found me!” Welcome […]
Tracking how effective your digital marketing efforts are for your geospatial business really boils down to being able track the performance metrics across all of your digital channels. When the data is integrated and flowing from each of your channels, it gives you necessary information to look for trends, see how people are interacting with […]
Hello everyone! In this week’s VLOG we are delighted to announce the release of our new Get Kids Into Survey poster, Smart Cities! Our new poster has a lot more detail and brand new characters such as Draeko the Dragon sponsored by Leica, our duelling cowboys Phil-Fedor from Bowman Consulting and Robert Martin from NEI GPS as […]