I have a shameful secret. I’m almost too scared to confess it. But we’re friends, right? I can trust you…? I have – whisper it – nearly 800 unread emails in my inbox. I know, it’s terrible. I seriously need to de-clutter. But how did it get to this? Well, part of the problem is […]
Who do you listen to in the geospatial universe? And more importantly, WHY do you listen to them? Perhaps you get your industry news and insights from people like Anusuya Datta, Executive Editor of Geospatial World? After all, she’s an expert with years of experience writing about the sector, so she must know her […]
The Power of Videos for Developing Sales Scroll through your Facebook or Instagram feed and what do you see? Video clips. Animations. Mini-documentaries. Awareness-raising videos. Sales and demo videos. Everywhere. Click on a link to a news article or blog post in just about any field and as likely as not, there’ll be a […]
“I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]
We talk a lot about the “buying process” or the “buyer’s journey” in Geospatial. You know, the specific set of steps that your customer takes to get from total stranger to happy customer. The “touchpoints” they make with your brand. How your selling strategy intersects with their buying cycles and blah blah blah. Or, […]
Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]
Okay, in the next ten minutes I’m going to give you some amazing tips for producing content that your audience really, really want… and how to market that content without turning them off in the process. But just before I do that, I’m going to tell you a little bit about what I learned […]
Today, Elaine shows you some examples on how to develop sales leads and highlights how some companies are doing it right! Continuing from the previous video and how market segments are important to help focus your content. Get your content right and it will attract more people. People with that particular problem. The more focused […]
How to improve sales leads Short video from Elaine on how to improve sales leads. Selling total stations? Visualisation software? Survey service? Laser Scanners? Stuff for the Geospatial Industry? Watch this series by our founder and CEO Elaine Ball on how to improve sales. [ctt template=”4″ link=”S63qr” via=”yes” ]To improve sales leads; 1st focus on […]
This is Part 4 – How do I convert visitors to sales leads? A step by step approach to converting visitors to money! Part 1 – How do I get more sales leads from my website Part 2 – How does Social Media work in getting sales leads? Part 3 – What is content […]
This is Part 3 of Lead Generation What is content and why is content important for lead generation? Part 1 – How do I get more sales leads from my website Part 2 – How does Social Media work in getting sales leads? Overview Wow… this is like opening a can of worms! […]
Part 1 How do I get more sales leads from my website? How to generate more visitors, which should lead to sales leads…… Ok Geospatial Marketers, let’s take a step back! First things first, what are you currently doing that brings in sales leads now (that works?) and what doesn’t work for you? […]