Hello everyone,
It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference.
As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG however thanks to the awesome Hannah Cotterell, my videographer, here are the results!
This is part one of two videos. I would like to send a BIG thank you to Brett Wood, PSM Florida Department of Transportation for some brilliant ideas for my TUC talk! And P.S. Robert Martin, I’m keeping my eye on you and our content marketing, keep up the good work.
Check out my other VLOGS and get all the latest on book reviews, content marketing tips and the latest on what’s going on in the Geospatial industry here.
Elaine #DiaryofaGeospatialMarketer
What an awesome few days at GEO Business 2018, here is my round up from the event! Sending out a big thank you to Versha Carter Caroline Hobden and team for a brilliant show!
Elaine
Hello everyone,
This week we have BIG NEWS PEOPLE!
The National Society of Professional Surveyors (NSPS) are onboard with #GetKidsintoSurvey. A huge thank you to Timothy Burch Trisha Milburn and team! Get the scoop on my up and coming talk at TUC, the TopoDOT user conference in Orlando next month where I will be delving into internal communications and breaking down silos .This week we have two awesome book recommendations along with all the other crazy things we have been up to. A big thank you to Hannah Cotterell for her awesome video editing!
I would love to hear from you on what you would like me to share in the next few weeks? What questions do you have a from a geospatial sales and marketing perspective? We’d love to hear from you!
P.S. Can you spot some of my crazy sayings! #SurveyLife #GeospatialMarketing
Until next week… Elaine.
April 20th 2018
SOMETHING BIG IS HAPPENING! It involves National Society of Professional Surveyors (NSPS) but you will have to wait!
We’ve purchased a new camera! Today we’re shooting this VLOG on the Canon EOS 750, it’s taken some getting used to but we love it so far.
This week Elaine talks about the importance of planning with content calendars, getting out of information silos and thinking ahead. Find out who is using content well and utilising LinkedIn to get the message out there. We talk about what’s working and what could be done better, being consistent with your message and your brand.
Get the latest on Elaine’s up and coming talks for the TopoDOT user conference in Orlando which will focus on internal communications and selling.
Get your latest book recommendation! This week Elaine recommends Brandscaping by Andrew Davis.
We give an update on our Get Kids into Survey campaign, which is taking off! Revealing more changes to the poster including new characters and the fresh Smart Cities design, with a big shout out to our great new sponsors!
Oh and at some point we have Harry Potter’s Nimbus 2000 turn up, it’s all go in this weeks VLOG, check it out here.
Hello from Chamonix,
Elaine takes a quick break whilst snowboarding down the slopes in France to film this week’s VLOG. We ask what challenges you from a geospatial marketing perspective? Let us know what your challenges are and perhaps we can help you solve them.
Find out about the latest book recommendations featuring Ann Handley’s “Everybody Writes.” We reveal the top five people you simply MUST follow on LinkedIn, featuring talented people in the industry who are rocking their creativity and making moves with social media content in the geospatial marketing world.
Until next week…
Elaine
#Geospatial #Marketer
We’ve been fighting the incredible amount of snow here in the Yorkshire Dales over Easter, battling our way to the post office to get the latest “Get Kids Into Survey” posters out the door. The brand awareness for sponsoring this great poster has gone through the roof! We’re delighted to have recently added TopoDOT’s sponsored dog, Piggle Wiggle who is just fantastic. If you’d like to sponsor a character and do your part for getting kids into surveying contact us today!
We have some spaces left for grabbing a bargain with our special discounts to Content Marketing World in Orlando, Florida, get in touch to find out more while spaces last. We also have the latest updates on the fantastic Trimble Express Days with KOREC Group find out how to sign up to learn about the latest products and ideas.
We touch on TopoDOT’s point cloud processing software, the “sexy” bit of feature extraction as well as our latest book recommendation and LinkedIn tips!
It’s all here, stay up to date with #EBTM.
Until next time…
Elaine
In our latest VLOG we talk about the, Get Kids into Survey campaign where we will be introducing the ALL NEW Smart Cities, the latest feature in our new poster which will go to production in time for the TopoDOT User Conference TUC! This time the poster will have new characters, including the TopoDOT sponsored dog, Piggle Wiggle. With more detail included in this latest poster kids will have to go and hunt down Piggle Wiggle, making it even more interactive for kids than ever before.
Get the low-down on our latest trip to Europe and the highlights of our Holland visit where we learn’t more about point cloud data and the civil side of surveying. Coming up we have a new copywriter that we’re trying as well as new blogs and research into how we get value, and extract money, out of our point cloud data.
Stay tuned… #GeospatialMarketer
In this latest VLOG find out all about the amazing Content Marketing World Conference and how we can get you special discounts, and great hotel deals for this must attend event. If you are a geospatial marketer, surveyor and/or director this is the ultimate marketing conference that you need to go to.
Find out more at contentmarketingworld.com.
For more information get in touch with me here!
That’s all for now…
Elaine
A GROWING list of great articles. I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page….
So keep you eye ball’s peeled….
These videos are not edited – its just a diary…. so warts and all! Especially today..
Got my butt down to Geodata in London on Thursday 30th November to mingle with the Geospatial Industry. What a nice wee conference. Loved Martyn’s (from KOREC) presentation “What Next for the Geospatial Industry” and esp on Gartner Hype Cycle and an emphasis on GeoLocation!
Todays update is as follows:
Enjoy peeps… Elaine