Diary of a Geospatial Marketer: Smart Cities Poster Edition


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Hello everyone!

In this week’s VLOG we are delighted to announce the release of our new Get Kids Into Survey poster, Smart Cities! Our new poster has a lot more detail and brand new characters such as Draeko the Dragon sponsored by Leica, our duelling cowboys Phil-Fedor from Bowman Consulting and Robert Martin from NEI GPS as well as Steven Van Duffelen from Geoslam as a viking, Piggle Wiggle the TopoDOT dog, Evan the Eagle from NSPS and Helen Gilmartin from KOREC!

The posters are now available to buy from our website for just £1 plus shipping and all proceeds go right back into the Get Kids Into Survey campaign, so not only are your posters fun and educational but they’re doing good for the industry too!

If you have any questions please feel free to contact me via the details here.

Until next time! Elaine


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Hey everyone,

Welcome to part two of my Florida trip VLOG. I check in two days just before the TUC 2018 conference in Orlando Florida where the guys were busy packing boxes and finalising presentations. With 211 attendees this year we were in for a busy time at the conference with lots of technical sessions and workshops.

My Get Kids Into Survey “Smart Cities” poster was ready and printed in time for the show, a BIG thank you to all our wonderful sponsors of the posters for making this happen and helping grow the future generation of surveyors.

From the TopoDOT user conference get a glimpse of all the action fro the ground with a behind-the-scenes look at seminars, drone footage and all the parties!

Elaine

#DiaryofaGeospatialMarketer

Catch up on all my other VLOGS here!


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Hello everyone,

It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference.

As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG however thanks to the awesome Hannah Cotterell, my videographer, here are the results!

This is part one of two  videos. I would like to send a BIG thank you to Brett Wood, PSM Florida Department of Transportation for some brilliant ideas for my TUC talk! And P.S. Robert Martin, I’m keeping my eye on you and our content marketing, keep up the good work.

Check out my other VLOGS and get all the latest on book reviews, content marketing tips and the latest on what’s going on in the Geospatial industry here.

Elaine #DiaryofaGeospatialMarketer


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What an awesome few days at GEO Business 2018, here is my round up from the event! Sending out a big thank you to Versha Carter Caroline Hobden and team for a brilliant show!

#geospatial #Geobiz

Elaine

 


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Hello everyone,

This week we have BIG NEWS PEOPLE!

The National Society of Professional Surveyors (NSPS) are onboard with #GetKidsintoSurvey. A huge thank you to Timothy Burch Trisha Milburn and team! Get the scoop on my up and coming talk at TUC, the TopoDOT user conference in Orlando next month where I will be delving into internal communications and breaking down silos .This week we have two awesome book recommendations along with all the other crazy things we have been up to. A big thank you to Hannah Cotterell for her awesome video editing!

I would love to hear from you on what you would like me to share in the next few weeks? What questions do you have a from a geospatial sales and marketing perspective? We’d love to hear from you!

P.S. Can you spot some of my crazy sayings! #SurveyLife #GeospatialMarketing

Until next week… Elaine.


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April 20th 2018

SOMETHING BIG IS HAPPENING! It involves National Society of Professional Surveyors (NSPS) but you will have to wait!

We’ve purchased a new camera! Today we’re shooting this VLOG on the Canon EOS 750, it’s taken some getting used to but we love it so far.

This week Elaine talks about the importance of planning with content calendars, getting out of information silos and thinking ahead. Find out who is using content well and utilising LinkedIn to get the message out there. We talk about what’s working and what could be done better, being consistent with your message and your brand.

Get the latest on Elaine’s up and coming talks for the TopoDOT user conference in Orlando which will focus on internal communications and selling.

Get your latest book recommendation! This week Elaine recommends Brandscaping by Andrew Davis.

We give an update on our Get Kids into Survey campaign, which is taking off! Revealing more changes to the poster including new characters and the fresh Smart Cities design, with a big shout out to our great new sponsors!

Oh and at some point we have Harry Potter’s Nimbus 2000 turn up, it’s all go in this weeks VLOG, check it out here.


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Hello from Chamonix,

Elaine takes a quick break whilst snowboarding down the slopes in France to film this week’s VLOG. We ask what challenges you from a geospatial marketing perspective? Let us know what your challenges are and perhaps we can help you solve them.

Find out about the latest book recommendations featuring Ann Handley’s “Everybody Writes.” We reveal the top five people you simply MUST follow on LinkedIn, featuring talented people in the industry who are rocking their creativity and making moves with social media content in the geospatial marketing world.

Until next week…

Elaine 

#Geospatial #Marketer


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We’ve been fighting the incredible amount of snow here in the Yorkshire Dales over Easter, battling our way to the post office to get the latest “Get Kids Into Survey” posters out the door. The brand awareness for sponsoring this great poster has gone through the roof! We’re delighted to have recently added TopoDOT’s sponsored dog, Piggle Wiggle who is just fantastic. If you’d like to sponsor a character and do your part for getting kids into surveying contact us today!

We have some spaces left for grabbing a bargain with our special discounts to Content Marketing World in Orlando, Florida, get in touch to find out more while spaces last. We also have the latest updates on the fantastic Trimble Express Days with KOREC Group find out how to sign up to learn about the latest products and ideas.

We touch on TopoDOT’s point cloud processing software, the “sexy” bit of feature extraction as well as our latest book recommendation and LinkedIn tips!

It’s all here, stay up to date with #EBTM.

Until next time…

Elaine


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In our latest VLOG we talk about the, Get Kids into Survey campaign where we will be introducing the ALL NEW Smart Cities, the latest feature in our new poster which will go to production in time for the TopoDOT User Conference TUC! This time the poster will have new characters, including the TopoDOT sponsored dog, Piggle Wiggle. With more detail included in this latest poster kids will have to go and hunt down Piggle Wiggle, making it even more interactive for kids than ever before.

Get the low-down on our latest trip to Europe and the highlights of our Holland visit where we learn’t more about point cloud data and the civil side of surveying. Coming up we have a new copywriter that we’re trying as well as new blogs and research into how we get value, and extract money, out of our point cloud data.

Stay tuned… #GeospatialMarketer


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In this latest VLOG find out all about the amazing Content Marketing World Conference and how we can get you special discounts, and great hotel deals for this must attend event. If you are a geospatial marketer, surveyor and/or director this is the ultimate marketing conference that you need to go to.

Find out more at contentmarketingworld.com.

For more information get in touch with me here!

 

That’s all for now…

Elaine