EBTM’s Marketing Consultants sharpen their Social Media Skills
What is Social Media? Who is EBTM? And… why do we care?
Elaine Ball, founder and Marketing Consultant of EBTM and Amanda Finn, Marketing Communications Consultant are flying off to sunny San Diego to take part in Social Media Marketing World Conference.
The Conference will bring together over 2,500 marketers from around the globe to sharpen their Social Media Marketing Skills. EBTM are international technical marketers specialising in Industrial Marketing. They focus on the Geospatial, Offshore and Mining Industries due to their background in Laser Measurement tools for surveying applications. Elaine and her team provide services from strategy formulation through to execution and specialist projects for clients such as developing reseller networks as well as advising on Social Media, SEO and traditional marketing.
Social Media is growing at an astonishing rate, as Marketing Consultants EBTM have to be ahead of the game for their clients, in order to provide the best advice possible to their clients.
This is the second time Elaine and Amanda have attended Social Media Marketing World Conference. The Internet is growing at an astonishing rate and is set to grow by 600% by 2020 (that’s equivalent to 6 internets in 2015 terms), how are you going to be seen or heard! Many companies working in the Industrial sectors such as mining, geospatial and offshore find it difficult to understand why Social Media is so important. Apart form helping to ‘spread’ your brand name about, it’s a tool used to enhance the number of visitors to your website (Search Engine Optimization), sales leads!,
Social Media Marketing World Conference brings all the top Marketing Gurus together in one place, Elaine and Amanda will focus on the specialists who they feel will enhance the technical industries, providing EBTMs clients with the latest updates and keeping them ahead of the competition.
Michael Stelzner, founder and CEO of Social Media Examiner comments:
“Social media is rapidly changing the way customers and prospects interact with businesses. It’s those organizations that keep pushing the boundaries of content creation and interaction that will thrive in this new world.”
Elaine Ball, CEO of EBTM says “We have to be ahead of the marketing game as marketing consultants. Making sure our skills are up to date and therefore passing the right advice to the client. We are so excited about Social Media Marketing World Conference. Its just amazing!”
About
Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, specialising in helping B2B companies grow and become profitable through focused strategic marketing, business development, marketing planning and marketing implementation.
With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, DP, Dynamic Positioning, UAV, Mining and Quarry sectors.
EBTM simplifies the marketing process, we remove marketing jargon and replace it with easy to understand terms, which in turn nurtures learning, understanding and success.
EBTM have 2 divisions: Marketing Consultancy and Marketing & Business Development Training.
The Marketing Consultancy arm of EBTM is split into 2 sections: 1). Strategy day work (focused on ‘where to go’): facilitation and development. 2). Marketing planning (taking the strategy and turning it into a marketing plan) 3). Marketing Implementation; actually doing the execution. Being your marketing department.
Contact details
(Don’t miss out on your free goody bag, priority goes to registered visitors)
Join us at GeoBusiness on Wednesday 27th May in Room E at 14:45 for a 30 minute presentation on how to MARKET YOUR GEOSPATIAL BUSINESS.
The presentation will cover things that you must be doing as a business to get your company noticed in today’s competitive environment.
EBTM Ltd is a professional and devoted International Technical Marketing Consultancy.
We specialise in assisting Geospatial companies to grow and become profitable through focused strategic marketing, marketing planning and marketing implementation. Read more about us here
To claim your free goody bag sign up now by filling out the
You must also register to attend the exhibition and workshops, which are FREE. You can do so via this link http://geobusinessshow.com/registration/
Today was EBTM’s first LIVE Twitter Chat, hosted to the Exhibitors at GEOBusiness Show 2015. The show will be held at the Business Design Centre in London on 27 to 28th May 2015. The chat lasted over 45minutes of interaction!
What did we do and how it worked:
Firstly; EBTM posted on their Twitter Page @EBTMarketing
“WELCOME to EBTM’s Twitter Chat on ‘sharing your ideas’ on what you are doing & promoting at Geobusiness Show. Q1 coming up……..:”
First question to go live:
Q1: Share what you are promoting & doing @GeobusinessShow. Use hashtag #ebtmchat in your thread
Twitter followers then used the hashtag #ebtmchat to answer, talk, chat and interact with each other. The tag helps people follow what is going on and keeps the topic in one place!
See below, what happend:
A very big thank you to all the participants! Well done! We are also looking forward to seeing you at Geobusiness in May!! Stop by and see what goodies we have up our sleeves!
IMPORTANT NEWS ALERT FOR GEOSPATIAL, MINING & OFFSHORE INDUSTRY
To make all EBTM clients aware, Google have released a statement
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices” Google Webmaster Central Blog
If your website is not ‘mobile’ user friendly, it will have an impact on the ‘search results’ reducing the chance of your website being found.
How can you tell if your website is mobile friendly or not? CLICK HERE
When using mobile:
Mobile use is usually part of the journey. 1st steps are taken on desktop and 2nd via mobile to check, clarify etc.
So, what does this mean to you?
For further information and how EBTMarketing can help, call Elaine today on +447825517850 or SKYPE elaine_ebtm or email: elaine@elaineball.co.uk
About
Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, specialising in helping B2B companies grow and become profitable through focused strategic marketing, business development, marketing planning and marketing implementation.
With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, DP, Dynamic Positioning, UAV, Mining and Quarry sectors.
EBTM simplifies the marketing process, we remove marketing jargon and replace it with easy to understand terms, which in turn nurtures learning, understanding and success.
EBTM have 2 divisions: Marketing Consultancy and Marketing & Business Development Training.
The Marketing Consultancy arm of EBTM is split into 2 sections: 1). Strategy day work (focused on ‘where to go’): facilitation and development. 2). Marketing planning (taking the strategy and turning it into a marketing plan) 3). Marketing Implementation; actually doing the execution. Being your marketing department.
Contact details
Geospatial Industry Marketing Workshops
With many areas of a business to review, EBTMarketing are promoting Geospatial Industry workshops at a discounted rate of £950 + vat + expenses until the end of April*.
The workshops are designed around your needs, with focus on lead generation, marketing execution and social media.
We can come to you or you come to us in Ripon, North Yorkshire.
With Elaine and Amanda as facilitators, the workshop will focus specifically on your geospatial business. Making it unique to you.
“Elaine recently held a strategy day for us and what really differentiated it from other similar days we’ve done was her comprehensive industry knowledge and relevant professional experience. That really helped her credibility and encouraged openness from all participants resulting in plenty of sound ideas which will be developed and implemented” Oliver Brooks, Managing Director, KOREC UK
Benefits to using EBTMarketing are
“Elaine is a highly motivated and driven manager and acts in a structured way with her customer and the team. She starts her projects well prepared, keeps tracks of timing and builds on positivity and trust. She is result driven and her own business experience as a C-level helps the C-customer to quickly work on the real pain points. Her experience has a real added value and works highly inspirational. In a scientific and technical environment she manages to keep the team motivated and participative on the project and has a good follow up concept. I would highly recommend her services” Marianne Coudere, CEO, Coudere Belgium
To find out more, call Elaine on 07825517850 or email elaine@elaineball.co.uk for further details.
* 50% diposite to secure price
* Workshop to be carried out within 2015
* Offer ends 30th April 2015
About
Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, specialising in helping B2B companies grow and become profitable through focused strategic marketing, business development, marketing planning and marketing implementation.
With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, DP, Dynamic Positioning, UAV, Mining and Quarry sectors.
EBTM simplifies the marketing process, we remove marketing jargon and replace it with easy to understand terms, which in turn nurtures learning, understanding and success.
EBTM have 2 divisions: Marketing Consultancy and Marketing & Business Development Training.
The Marketing Consultancy arm of EBTM is split into 2 sections: 1). Strategy day work (focused on ‘where to go’): facilitation and development. 2). Marketing planning (taking the strategy and turning it into a marketing plan) 3). Marketing Implementation; actually doing the execution. Being your marketing department.
Contact details
Ball to speak at Riegl Lidar Conference 2015 in Hong Kong
Riegl Lidar
Elaine Ball, CEO and founder of EBTM is going to speak at this years RIEGL Lidar Conference in Hong Kong in May 2015.
After the exceptional success of RIEGL LiDAR 2013, Vienna, Austria, RIEGL this year holds its user conference, RIEGL LiDAR 2015, in Hong Kong and Guangzhou (Canton), China!
This years LiDAR Conference will be sponsored by some of the industries top companies including Trimble, Applanix, flying-cam and 3D Laser Mapping. Attendees can expect to hear from some of the industries leading experts, including Lawrie Jordon, Director of Imagery of Esri. The conference will focus on user presentations reporting on projects using RIEGL LiDAR equipment, scientific and partner presentations, as well as the latest developments and product news from RIEGL. Many high ranking international industry experts are going to attend and speak at RIEGL LIDAR 2015, amongst them Elaine Ball.
Elaine Ball
Elaine comments “I’m absolutely thrilled and honored to be speaking at the LiDAR Conference. Sharing knowledge on strategy, sales and marketing is a key component for a successful business and I’m excited to share this with the attendees and give value input into their strategies”
Johannes Riegl, RIEGL Chief Marketing Officer stated “We are very excited about Elaine Ball joining us for Riegl Lidar 2015 and sharing her knowledge about marketing. Elaine has extensive industry knowledge and background in sales and marketing of highly technical equipment globally”
Elaine has a wealth of knowledge within the technical field of laser measurement and was Managing Director of a laser measurement equipment manufacturer, before she started her own consulting firm, EBTM, in 2013., a technical marketing consultancy focused on Geospatial, Mining and Offshore sectors globally strategy, sales and marketing advice.
About
Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, specialising in helping B2B companies grow and become profitable through focused strategic marketing, business development, marketing planning and marketing implementation.
With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, DP, Dynamic Positioning, UAV, Mining and Quarry sectors.
EBTM simplifies the marketing process, we remove marketing jargon and replace it with easy to understand terms, which in turn nurtures learning, understanding and success.
EBTM have 2 divisions: Marketing Consultancy and Marketing & Business Development Training.
The Marketing Consultancy arm of EBTM is split into 2 sections: 1). Strategy day work (focused on ‘where to go’): facilitation and development. 2). Marketing planning (taking the strategy and turning it into a marketing plan) 3). Marketing Implementation; actually doing the execution. Being your marketing department.
Technical Marketers EBTM invest in top SEO training for clients
How do I improve SEO?
EBTM have embarked on an intense training course with Search Engine Optimization (SEO) consultant in London, UK. The training involves several ‘hands on’ workshops and detailed weekly Skype conversations in order to give the EBTM team the skills and therefore provide the best advice to their clients within the Geospatial, Offshore and Mining Sectors globally.
SEO is such an important aspect of making websites easy for both users and search engine robots to understand. The intensive training involves several in depth areas including usability of the website, key words and phrases, the importance of links and the effect they have on your site. Good and bad.
Social Media
Elaine Ball, CEO of EBTM explains “Websites are an extremely critical part of a companies marketing mix. However, many businesses don’t understand the value in them. The Internet is set to grow by 600% by 2020, how are you going to be heard/ seen? This fast paced environment is going to have huge effects on companies in the future, we wanted to be sure we know the latest advice so our clients are getting the very best service from us.”
EBTM invest heavily in their own skills and training, in order to pass the best onto their clients.
About EBTM
Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, specialising in helping B2B companies grow and become profitable through focused strategic marketing, business development, marketing planning and marketing implementation.
With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, DP, Dynamic Positioning, UAV, Mining and Quarry sectors.
Interviewing the experts of your industry series – what works? All about women #005 
In today’s business world, we are hearing more and more about the glass ceiling and how women are on less pay then their male counterparts. Confidence is an issue with women generally and women have more to multi task, compared to their male colleagues. Are women getting stopped at this so called glass ceiling or is it the latest fad.
I’ve worked with lots of women in business especially in the heavy male dominated industries such as Mining, Geospaital and Offshore sectors. Women at senior level are very few but the ones that are at the top are amazingly passionate, dedicated, determined and of course confident.
We have also heard Sheryl Sandberg, Facebook’s COO on Ted Talks talking about women in leadership roles and how she feels like a fake. Is this just confidence and a women’s ability of being the softer species?
In today’s podcast we listen to one of the UK’s top 10 coaches by the independent on Sunday who specializes in women development and her challenges on coaching women to senior posts.
I am your host Elaine Ball of EBTM, a technical marketing solutions company for the offshore, geospatial and mining industry. You can find us at elaineball.co.uk
Today I welcome, Averil Leimon, a successful leadership psychologist, executive coach and author who has transformed individuals and teams for over 20 years. Averil was chosen as one of the UK’s Top 10 coaches by the Independent on Sunday and is one of the first UK-based psychologists qualified in the academic field of Positive Psychology.
She established White Water Women to cater for the development needs of women at every stage of their career and to aid firms that want to be ahead of the curve in fostering women leaders.
Averil is joint editor of The Essential Coaching Series-which has 13 coaching books on its list. Her own books include Essential Business Coaching, Performance Coaching for Dummies and Positive Psychology for Dummies which is now also available in Dutch, German, French and other languages. Her book Coaching Women to Lead looks at how coaching can impact on the business need for greater female talent on the board and throughout the firm. Recent projects include an eBook on Happiness as part of The 100 Lessons series and Typical Woman! a downloadable book launched on International Women’s Day 2013.
Averil was chosen as one of the UK’s Top 10 coaches by the Independent on Sunday and is one of the first UK-based psychologists qualified in the academic field of Positive Psychology.
See Averil on LinkedIn or White Water Group
You can find Averil’s books on Amazon here
Further Information:
Gold Nugget Series 2015 #002 – Measuring return on your marketing spend!
Measuring return on your marketing spend!
Listen to this blog via sound cloud here
Return on Investment
I hear this over and over and over again. “Elaine, how can we measure the money we spend on marketing?, the return on investment? ROI. Marketing is a cost!” Aarrrhhhhhhhh……… I hear myself ‘thinking’!
Ok, calm down Ball! Let me give you some tips on measuring your marketing spend. The return on investment. ROI.
Firstly, an overview:
Measuring marketing spend, return on investment (ROI) will continue to be a taboo in the marketing world. People still get all ‘het-up’ about it and it can be very simple indeed. A foundation needs to be set.
For any engineering type organization, you must choose what works for you! What metrics, Return on Investment (ROI) you want to measure.
As engineers, you know about numbers, what you are not so good at is the ‘intangible’ stuff! And this is where we can help with the marketing side! Return on Investment (ROI).
There are two types of marketing return
What you can see working (what is measurable Return on Investment (ROI)
As Daniel Newman writes in Forbes Magazine, “the more money you spend, the more new clients you make.” “This is an ideal situation”, as he explains, “and not reality”.
Its not complicated, its simple… so lets start with that. Lets keep it simple!
Keep your metrics simple. ROI. Start with some basic ones, which are easy to develop.
Website
Measure number of new clicks, time on site and referrals; such as Social Media Channels. What are they and are they going up or down?
The next step is to ‘convert’ this traffic to inquiries (you now need ‘call to action’ buttons (actions!) – what people need to do. For example, “click here for your free starter pack?” Or “Call Peter today and find out how it can help you”…
Number of quality sales inquires coming from exhibitions. If you know your ‘ideal’ customer, then you know what a good lead looks like. How many? Are they quality or not?
When you have some ‘foundations’ to measure ‘return on investment (ROI)’, you can then see what is working for you and against you.
Number of ‘click open’ on a direct mail campaign; the average in our industry is around 5%; however this depends on several factors from branding to type of offer. You can read more about click through rates (CTR) from Lisa Raehsler founder at Big Click Company, an online advertising company and GoogleAdwords Certified Partner.
You can measure anything, but be consistent in what you do!
Take away tips:
Make sure your marketing campaign is integrated, in other words; make sure its linked with the other things you are doing such as exhibitions, adverts, social media and editorial. Be consistent, relevant and timely!
What you can’t see working (the stuff that builds brands, which is priceless)
Brand ambassadors, yes ambassadors, those people that always re-tweet, like your Facebook posts, visit you at shows. They may not be buyers, but they spread the word about your brand! And are very profitable! You can’t buy this and its intangible!
Hard to measure directly:
Customers. How many of your customer base is ‘repeat’ business? 20%, 50%, 80%? The higher your score, the more successful you are at keeping your clients (a secondary part of marketing spend)
How? Good networking skills, great a building relationships! People person. Good quality service, consistent service, friendly and helpful. A reliable product and great after sales care. Yes, after sales care!
Customer happiness. Yes, how happy are your customers? The happier your customer the more likely they will tell others and spread the word! Ambassadors to your brand!
Your people, how happy are your staff and how productive are they? Do they believe in your brand? Yes, I mean it!
Getting them involved, asking their opinions and acting on some of them that work for the business!
It is worth adding that if you are annoying your clients and always looking for new ones, it will take you approximately 6 times the cost of retaining your current customers! That’s hard work!
Take away tip 
You will have several brand ambassadors! These can be suppliers, friends and customers. Develop these relationships. They love your brand, so reward them. A simple compliments slip in the post “Dear Mark, thank you for sharing our content, its wonderful to have such a great follower. All the best”
Gold Nugget Series 2015 #001 – Getting your marketing started in 2015 for Geospatial Companies
LISTEN to this blog via Sound Cloud here
1. Dig out the ‘where we are going document’ if you have one. You need to know what direction you are traveling in! Why? So you don’t waste valuable resource and money, chasing something that may not be there, or is very difficult/ unrealistic to achieve.
2. List 3 main marketing goals for 2015, lets go with:
1. Improve sales leads through exposure of your brand viaWorking with key Geospatial publications like GIM International, POB, Lidar News and Geoconnexion. What I mean by ‘working’ with; look at their ‘media packs’, what key features will they be talking about in the near future that your product or service will benefit? Possibly some advertising; preferably online to help with search engine optimization.
GIM International have a great document to help you get the best out of your editorial content. Click here
(email elaine@elaineball.co.uk for a copy of the 2015 activity planner)3. How will your measure if the marketing spend is working or not? Start with ‘where we are now’ then go from there. You need a foundation to begin with and measure the difference! So, for example, are we achieving more sales leads and therefore sales with this type of marketing implementation?
For further information on Marketing ROI, see article by Daniel Newman here
Top Tip:
Keep it simple, don’t over complicate your marketing communications document. Use flip charts and wall planners to highlight key messages, things to do.
Be creative! If you dare; rock the boat! See what happens
LISTEN to this blog via Sound Cloud here