Elaine Ball Technical Marketing (EBTM) Ltd, England – EBTM a leading consultancy in technical marketing for the Geospatial, Mining and Offshore Industries globally, has won a major contract with Trimble Geospatial, Westminster, CO, USA.
EBTM will be delivering strategic and marketing workshops to Trimble’s global dealer network on behalf of Trimble’s Geospatial division. The workshops involve reviewing strategic roads maps of dealers, current marketing strategy, what works and what does not and leaving them with key tasks to implement to help them strengthen their marketing efforts of Trimble related products. Elaine and her team of marketing experts can then go onto assist in marketing support and implementation at the request of the dealer.
Unfortunately in today’s competitive marketing place, there is much more noise and with the ever increasing marketing platforms, such as Social Media and with the Internet set to grow by 500% by 2020, companies need to be smarter and savvy when it comes to activity. Companies need to be confident they are selecting the right platforms to focus their marketing efforts and ensure their spend is generating the most return.
It’s a struggle for Marketing and sales departments as they have to try and keep up to date with the latest thinking and techniques, it can be very tiring. EBTM make sure their clients and followers have access to the latest marketing techniques for their industry.
EBTM can help businesses review their strategic efforts right through to planning and implementation, which helps focus the business owner or manager on the task at hand that will develop the company into a more focused and profitable business within their sector.
During 2014, EBTM carried out a pilot program with Trimble, assessing three key dealers within Belgium, UK and South Africa.
Oliver Brooks, Managing Director at KOREC UK
“Elaine recently held a strategy day for us, and what really differentiated it from other similar days we’ve done was her comprehensive industry knowledge and relevant professional experience. That really helped her credibility and encouraged openness from all participants resulting in plenty of sound ideas which will be developed and implemented.”
Marianne Couderé, C.E.O. Couderé, Geo Service , 4C Grid bvba
“Elaine is a highly motivated and driven manager and acts in a structured way with her customer and the team. She starts her projects well prepared, keeps tracks of timing and builds on positivity and trust. She is result driven and her own business experience as a C-level helps the C-customer to quickly work on the real pain points. Her experience has a real added value and works highly inspirational. In a scientific and technical environment she manages to keep the team motivated and participative on the project and has a good follow up concept. I would highly recommend her services.”
Elaine Ball comments “This is an amazing opportunity with Trimble! So many companies get lost in the product or service offering, we help develop skills in-house making the businesses self-sufficient, the Trimble contract is no exception”
Chris Gibson, Sector vice president for Trimble comments, “Trimble’s distribution network is one of our strongest assets, and our decision to award EBTM this contract was a result of the success we had with the 2014 pilot program that EBTM carried out with three of our distributors in Belgium, UK and South Africa. We are confident EBTM will continue to provide strong marketing tools and training for our distribution, and look forward to extending this success throughout our entire distribution network.”
The overall aim is to improve marketing throughout Trimble and enhance the company’s profits globally. For further information see www.elaineball.co.uk
About Trimble
Trimble applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location—including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif.
About EBTM
Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, specialising in helping B2B companies grow and become profitable through focused strategic marketing, business development, marketing planning and marketing implementation.
With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, DP, Dynamic Positioning, UAV, Mining and Quarry sectors.
EBTM simplifies the marketing process, we remove marketing jargon and replace it with easy to understand terms, which in turn nurtures learning, understanding and success.
EBTM have 2 divisions: Marketing Consultancy and Marketing & Business Development Training.
The Marketing Consultancy arm of EBTM is split into 2 sections: 1). Strategy day work (focused on ‘where to go’): facilitation and development. 2). Marketing planning (taking the strategy and turning it into a marketing plan) 3). Marketing Implementation; actually doing the execution and becoming your marketing tea